At the start of this winter, I had the pleasure of working with Days 2 Remember, a company that specializes in celebratory lawn rentals including stork birth announcements, happy birthday signs, and holiday displays. I worked closely with the owner, Bobbi, and her team to revamp their website content and ordering process. A lot of my clients are small business owners who have had their creativity put to the test this year, and like many, Bobbi went above and beyond to meet the needs of her customers. I’m thrilled to be able to showcase her company here and their approach to safely serving families throughout South Jersey.
What They Did
Most of Days 2 Remember’s services are well-suited for limited contact, however, what struck me as incredibly creative is how they handled their holiday offerings this year. In the interest of safety, many families have been forced to forgo a lot of the traditions they look forward to year after year. Days 2 Remember was able to modify their holiday packages to bring many of those families’ traditions straight to their doorsteps.
They used their holiday yard card collection and teamed up with local Santas to create fun displays for photo ops, one-of-a-kind ornaments, and socially-distant Santa visits outside. These outdoor Santa visits made it possible for families to treat themselves and safely celebrate the holiday- it was a hit for both their business and the families they serve! Going forward, they plan to offer similar holiday packages throughout the year including Valentine’s Day and Easter.
What We Can Learn
There are two key takeaways from Days 2 Remember that can apply to pretty much any small business and the challenges they face. Whether it is the unique challenges posed by 2020, or a more traditional business challenge, their successful adaptions for this holiday season show us first and foremost, that creativity is key when problems arise, and secondly, that there is more than one way to meet and exceed customer expectations. When done well, creative adjustments can lead to an outstanding experience for both your customers and your business.
Has your business had to adapt during 2020? Let me know how you got creative in the comments below!
Photos Courtesy of Days 2 Remember
